Search Engine Optimisation (SEO), Local Search & Google Ads
Design-Ecommerce.com provides effective search engine optimisation (technical & on-site SEO), link building & local citation building (for local search) strategies to help drive visitors to your website and enhance its conversions. We can either:
- Develop you a website optimised for high rankings in the major search engines from scratch.
- Optimise your existing site for successful search engine positioning after an initial evaluation.
- Train you on the techniques involved in optimising a website for search engine visibility.
Site Design, Keyword Placement & Link Relevancy
We make sure that a website is or has been developed in such a way that it will be easily discovered by the major search engines and that it's content will be thoroughly mapped and indexed to keywords and phrases that potential visitors use, based on keyword research, when searching for products or services that the site offers. In this way we can optimise or fine tune the site's pages to a particular keyword, phrase or group of keywords/phrases.
On a web page, the most important keywords and phrases are best placed in:
- Title tag
- Throughout body text
H1tag (main heading)- Page URL
H2andH3tags (sub headings)- ALT attribute (if appropriate)
- Within anchor links
- Meta description tag
Link Building
Building up links from authority & well-trusted websites with relevant content is important for improving a site's search engine rankings, in particular for the most used search engine, Google. Moreover, relevant keyword use in the anchor text of links (both on-site & off-site) is also important for SEO, as well as for usability and accessibility. Search engines pay a lot of attention to the keywords surrounding links too, so optimising these is also recommended.
When we are satisfied with the design, layout, navigation, content, page titles and meta tags, heading tags, ALT attributes, link anchor text, web page accessibility, site architecture and various other technical aspects; we submit a website to industry specific (relevant) directories and seek out links on relevant websites.
Bookmarking sites, social media sites, networking sites, blogs, review sites, forums and press release sites are other powerful sources for driving traffic and we recommmend these in a link building strategy. This will all help in the build up of valuable, relevant, researched and well chosen links that will help a site improve its search engine rankings and increase its traffic.
Local Search
For local search, we set-up, claim and optimise a business's Google My Business, Bing Places and Apples Maps profiles. We also set up business profiles in various local review sites and local directories (including the major local data aggregators) to boost external citations (mentions of company name, address and telephone number or NAP). We check that a business's website has been optimised for local search and that the business's NAP data is correct and as consistent as possible across all business listings, local directories, review sites and websites.
Google Ads
Search Network
We have experience in setting up, optimising and managing Google Ads campaigns. We recommend these for additional visibility in the search engine results pages and for driving additional traffic to your web properties. Moreover, these campaigns can come in handy in identifying which keyword phrases are driving conversions so that these phrases can be better optimised on your web properties for increased organic visibility.
Display Network & Remarketing
Additionally we recommend Google's Display Network for reaching your target audience on websites relevant to your own i.e. promoting your business to users based on where they 'hang out' as opposed to what they may be searching for. We also highly recommend Google's Remarketing solutions which targets people who have already visited your website or any particular page on your website.
Demand Gen, Shopping & Video Networks
Demand Gen is a highly effective network for reaching potential customers on YouTube, YouTube Shorts, Discover and Gmail. Shopping Network is ideal if you have products in your ecommerce store that you'd like to showcase and promote. Video Network is perfect for boosting views of your videos and helping to increase awareness/trust of your business.
SEO Evaluation (Audit)
If you already have a website, then you may be interested in our SEO evaluation (audit) service. This entails a thorough analysis of your existing site's search engine optimisation strengths and weaknesses. Upon completing the evaluation, we report our findings to you together with any recommendations for improvement.
More Information
Design-Ecommerce.com is based near Muir of Ord in The Highlands of Scotland.
Get in touch to discuss your requirements and for more information on our search engine optimisation, local search & link building services.
Other Services
Read about our ecommerce website design, web accessibility and web design services.